The Sensual Artistry of Four Season’s Floral Fantasies
Walk into any Four Seasons in the world and one of the first things that strikes you is the floral magnificence on display, combining a rare hybrid of skills that include botanical artistry, floral set dressing and intricate engineering. At Four Seasons Astir, Studio 7 have converted the lobbies and public spaces into a laboratory for imaginative floristry, creating immersive experiences which defy belief and inspire awe.
Since opening its first hotel in 1961, the hospitality chain has delighted guests all over the globe with its ornate flower arrangements, setting standards in floral design with its astounding, vibrant, vernal aesthetic. The philosophy at Four Seasons has been that by providing guests with thoughtful, artistic arrangements of fresh flowers, it demonstrates its commitment to its clients and injects an extra burst of whimsy and elation into the travel experience. The floral arrangements at Four Seasons Athens are the masterful handiwork of Studio 7 who challenge the preconceived use of flowers, plants and nature. Its monochrome yet rich, colorful evocative compositions are stunning artworks that captivate with their fragile, ethereal beauty and sculptural sensibility.
The creative vibe at Studio 7 is that of a wonderful kaleidoscope of colours and fragrances, a brilliant group of people, committed to creating images of immense beauty since 1977. Studio 7’s projects range from flower styling and set design, to events and large-scale installations. “We are truly honored and happy to be part of the Four Seasons legend and be able to bring to life unique flower creations that are becoming a hallmark of the property. This exclusive collaboration gives us the opportunity to express our creativity in the most liberating way and at the same time contribute to the elevation of famous Greece’s renowned hospitality. The sublime environment at Four Seasons has become the perfect canvas for Studio 7 creations and a validation of our ingenuity and accomplishment.” So, regardless of what the name Four Seasons may suggest, you can always head down to this iconic hotel chain for an eternal glimpse of spring!
The beauty of floristry is fleeting, impermanent and it is this time-trapped aspect that lends it its tragic, romantic appeal. Floral artists take their most fragrantly seductive creations and draw them towards the world of contemporary art. Now, a generation of artists working with flowers is blooming – and floral designers are being pushed into new realms of creativity, blurring the line between art and floristry from both sides.