From Grape to Glass
The new breed of experience-chasing tourist is no longer content just to sit back and worship the sunset while imbibing on the prized wines made from this sun-drenched rocky marvel. They want to gain first-hand knowledge of Santorini’s unique grape varieties, while at it. Boutari, Santorini’s most celebrated wine label, lets you follow the island’s fascinating wine route from grape to glass, from mythology to today…
Long before wine tourism was a thing, the Boutaris were prescient enough to open the doors of their Megalochori Winery to the public, heralding a new way of thinking about the island’s untapped tourism potential. Since then, Boutari has played a pivotal role in the development of Santorini’s viticulture and the promotion of its high-quality wines all across the globe. Santorini’s indigenous assyrtiko, with its mineral terroir, seamlessly textured and loaded with promise is today on every worthy sommelier’s list – in no small measure thanks to the Boutari’s persevering efforts.
Voted “Winery of the Year” 17 times by influential American journal Wine & Spirit, the 60-80 minute guided tours of the winery and estate, give you the chance to taste indigenous flavors and to understand the poetry of coaxing a fickle variety like the assyrtiko into yielding a crisp, delicate wine.
Learn everything about the ancient terroirs of Santorini, the special varieties of grapes that thrive in this austere micro-climate – and of course, taste for yourself the acclaimed wines of Boutari Santorini, made exclusively from the native grape varieties (the famous multi-dynamic Asyrtiko that occupies about 80 percent of the vineyard, the Aidani, Athiri and the red Aegean, Mandilarias). Unlock too, the secrets of the internationally-renowned sweet Vinsanto wine!
Your Santorini Souvenir
Then take home one of your favourite varieties and viniculture mementoes at the chic wine boutique that stocks limited editions and best-selling Boutari wines from other Greek wine-producing regions where Boutari has been operating since 1879.
When to Visit
From April through to October, the Megalochori winery is open from Monday to Sunday from 10 am to 7pm. The winery hosts tours every two hours – and tastings in its atmospheric bar every 30 minutes (so there’s no need for reservations!). If you happen to be in Santorini in the winter, you can still visit the winery by appointment.